Posts by sansara9

Fun with duplication for now

If you’re goal for a guest post is to receive a backlink in return, then you would want to make sure their website has a number of good quality backlinks. The number of quality backlinks a website has will determine how powerful a link you will get. SEO isn’t an exact science. Unfortunately, Google hasn’t given us a comprehensive list of ranking factors. Considering that Google has around 200 major ranking factors, and as many as 10,000 sub-signals, we can’t possibly know every single aspect of their algorithm. In getting involved with SEO, you need to consider the fact that it is a full time job. It involves lots of things, in which you need to be alert for changes that may happen. The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This is up from 74% in 2007. For instance, a topic about successful SEO could be combined with the Christmas period to make it more relevant in December, and using tools such as Google Trends will also give you some direction too.

Keep an eye on mobile SEO

Choose your keywords. Make sure they have good volume, aren’t too difficult, and suit customer intent. Google changed the color of paid search ads to blend in with organic results, thus increasing CTR and revenue. You will definitely want to make sure that past content does not have broken links, as those links will not only do your site and its authority no justice but will more than likely be considered spam content. Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts like bait to them. They haveno unique content, only repurposed snippets of content from other pages on your eCommerce website.

How do you feel about walled garden sites now?

Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it. If you’re unsure how yourwebsite measures up, enter your site’s URL in Google's Mobile-Friendly Test. On-site optimization is all about publishing awesome stuff in the first place. SEO in Snaith is here. nbound links are still very important when it comes to ranking a page. However, you must make sure that all the links are natural and are highly relevant. This year, make it a point to monitor all your inbound links so that you are positive that they are helping you grow and that all the links are only from high quality websites. A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting for a page to load; they want to see your content immediately. Webpages with high loading times have high bounce rates, and high bounce rates often result in poor rankings.

Wait. Are indexed pages really that simple?

Gaz Hall, a Freelance SEO Consultant from SEO York, commented: "Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages?" Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate leads or sales--the outcome you want. Creating content using language your customers use is as white hat as it comes. Forget stuffing your content with a single keyword over and over again. This is about meeting customers on their turf, speaking to them naturally and in terms they understand. Local businesses can’t be fully evaluated on the basis of links. When using a Publishing Platform, such as WordPress for a web log (blog) or company website- Meta tags and their relevancy to the content on each page can vary and in turn; cause a few issues.

Search marketing implications related to web 2.0

There are two key choices to make when setting up a new website: your web host and your domain name. Many business owners give little thought to either. However, a sound house is built on good foundations and these two areas have a greater significance to SEO than you might think. Before Google’s Panda updates, SEO efforts largely focused on keywords (link is external) , or, more specifically, on keyword stuffing – including the word or phrase you want to rank for as many times as possible on a particular page. Some people say that “SEO is dead”. As technology evolved, the use of keywords by search engines has become obsolete. The result was that all websites that previously were ranking #1 through this practice disappeared completely from search results.

Fun with duplication for now

In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It’s definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site. cause a few issues. People spend very little time engaging with content. Organic search is a long-term and generally much better margin solution. Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis.

Social media as a syndication platform

There’s no need to obsess over SEO throughout the whole content creation process, but getting into the SEO mindset can offer useful insights into how to make your content more effective from now on. With the nature of today’s online world being so vast, a business needs to work longer and harder in order to gain the recognition it deserves. Google recommends responsive web design instead of individual pages for mobile and desktop. Responsive web design is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device. Sites that aren’t optimized for user intent and mobile SEO will fail. it has become one of the best ways for startups and small businesses to get their business on the map (figuratively and literally!) as well as drive quality traffic and sales straight to their door.

Unexpected ways text links can help with getting your website noticed

If you’re only managing one site, there’s another way to spot trends: by measuring specific pages versus rankings via spreadsheet. If you are aware of your institution’s resources and strengths, you’ll know which type of practitioner to work with. Aggregators like Reddit or Product Hunt will blow your traffic numbers out of the water. I find that the more I read from other people’s perspectives on the industry, the more unique ideas I can bring to the table for our client’s campaigns. Although the content-type meta tag may not seem to have great impact over the SEO of a Website- it will assist the Browser with defining the Character Set (charset) of the HTML document and rendering the content correctly (especially special Characters).

Ranking high in the search engines is tough.unless you concentrate on web 2.0

You’ve got to spend time trying different things to see what works best for you. There are some techniques that you can employ, right now, to really start your SEO campaign off on the right foot. Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract. SEO in Pocklington is here. Nobody likes spam, and neither Google. If you are posting spammy comments like all over the internet, you will lose your website’s reputation, and you might also lose your rankings in search engines. Even nofollow comments can be suspicious if you abuse them. There are conspiracy theorists for almost everything, I guess.

Little known ways to improve positioning through the use of web crawlers

Gaz Hall, a Technical SEO Consultant from SEO Hull, had the following to say: "Online content is the same—it stays fresh and valuable for months and years to come." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Press releases do not carry anywhere close to the link juice they once did with humans or with search engines. It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s not that hard to do. Find out a question that people have in your industry and then do something to answer that question with data. To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here. It’s statistically more likely that a user will visit websites that appear on the first page of their search.

Are search volumes affected by backlinks

What is the first thing that you do when you want to learn more about a product? What do you do when you're trying to find the solution to a problem? The vast majority of people carries out a search on Google or another search engine. SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it’s an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising. Search engines favor sites that follow SEO best practices and deliver consistent quality. Write about related posts around a main subject, link these posts together (bonus SEO boost for internal linking), and voila! To be successful in SEO, you need to know a site's mission, brand, target audience, and operations--and know those factors intimately. The only way to do that is to have agencies and clients work closely together throughout the process.

Social media as a syndication platform

So how do you determine your competition? What should you be looking for? If you link to other websites, you not only help to promote their content, but also you let others know that you exist. Simple as that. And if you provide quality content, people whose work you’ve shared will be more willing to promote your website as well. On-page linking is an essentialpiece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. SEO is one such method that is easy and simple to use and by enlisting the help of a specialist SEO agency, any eCommerce business can take full advantage of this ever-expanding marketplace. Body keywords still have their use, however.

Can googlebot crawlers really make a difference?

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver. A sitemap (with which you may well be familiar) is an HTML page containing an ordered list of all the pages on your site (or, for a large site, at least the most important pages). Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and Google will likely penalise you for not writing for human readers.

The worst advice I've heard about gateway sites

Backlinking has a similar effect on ranking. If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of your competitors. Instead of creating content, a lot of websites should be focused on cleaning content. it has become one of the best ways for startups and small businesses to get their business on the map (figuratively and literally!) as well as drive quality traffic and sales straight to their door.

It Doesn't Mean Anything Without Data

Redirect your HTTP pages to the new HTTPS version of your web pages and use the canonical attribute to show search engines that you prefer the secure version of your pages. It’s asimple but necessary fix that can have a large impact on search rankings. At the end of the day, consumers want to feel like they’re always interacting with something natural and real. Keyword research can be done using free tools. Build backlinks by using forums and blog comments. You can become an authority in your niche, by using forums, and engaging with others with blog comments. The key to become successful is to be present everywhere. Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there are a lot of numbers and symbols within them.

The power of inbound links.

According to Gaz Hall, a Technical SEO Consultant from SEO Hull: "We know that Google will never — and we mean never ever — give any sort of detailed secrets about its search ranking algorithm. They’ve also gone back and forth on the subject since about 2010. The latest from the search engine is that social is not a factor in the ranking algorithm. So, the answer changes slightly." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. There are conspiracy theorists for almost everything, I guess. Here at Ginger Nut Media we specialise in Email Marketing and Lead Generation, which are also key examples of marketing your company correctly. If you’re looking to take things a step further, Google’s AMP format can further optimize mobile experiences by reducing load time and improving mobile search rank.

What your mum didn't tell you about bounce rates

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. Sometimes the crawler won’t visit a web page for months. So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. In order to get theauthoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content).

Can googlebot crawlers really make a difference?

Search engine algorithms are used by Search Engines to rank websites and their content accordingly. You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. Using the tool, narrow down the given keywords to between 10-15 and rank these in order of preference, as they relate to your business. Having your site in the top 10 is like having your store right on Main Street or near the entrance of the largest shopping mall in human history. If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you’ve got a brilliant website, but you’re not getting as much interest as you’d like, stepping up your SEO campaign could prove to be a game-changer.

Focus on performance, user experience, and SERPs

Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on Google. Google’s algorithms are always changing and updating, and increasingly there is more and more focus on the user — with the search engines favouring quality content over poorly written, keyword-stuffed pages. There are three tech companies in the world that most of us will have heard of: Microsoft, Apple and Google. However, only Google has managed to infiltrate our lives in a complete way in a relatively short period and the reach is growing all of the time. Backlinking has a similar effect on ranking. SEO teams and paid search team of an establishment can work together optimise keyword strategies, content strategy as well as landing pages.

The worst advice I've heard about search queries

Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. An SEO unable to directly influence changes made to the website runs a powerless program. A search champion’s mindset is not to think, “We did that one thing and so — yeah, cool — we did SEO.” A one-dimensional approach seeking to game the search engines or a platform is not a long-term strategy. Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. What other tips for evergreen content have been helpful for you?

Unconventional knowledge about keyword stuffing that you won't find in books

Content is an On-Page Factor. This means that you can optimize your content by optimizing your On-Site and On-Page factors and making sure you setup your site the right way for Search Engine Optimization before you get started. ‚Äč The first and most obvious question is whether you are selling a product or a service and the degree to which you can fulfill this online. Some service businesses are, by their very nature, intensely offline, local, and personal If you don’t know what you’re aiming towards, who you’re targeting or why you’re doing it, then it is likely that the content you create and the attitude you take will be disjointed and even counter-productive to your end goal. Local search success can be achieved by SEO.SEO has the potential to promote companies, without them having to pay anything extra for advertising. Links are still a critical element to Google’s algorithm and their value needs to be protected.

Focus on ROI Instead of web 2.0

According to Gaz Hall, a Technical SEO Consultant from SEO Hull: "Semantic search is powered by a process called word-sense disambiguation." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Despite all the advantages eCommerce possesses over physical retail, it can often be guilty of attributing a certain kind of facelessness to a business. Copy is the most efficient way of creating a brand identity. The kind of language used, the tone the content adopts and the topics and information it covers all contribute to defining your brand's voice when interacting with your audience. A misspelled, poorly-written piece can hurt your business' credibility, no matter how attractive your website design, how intuitive your user-experience and how amazing the products you offer might be. This application directly corresponds with services such as Siri, to continue to make it easier on the consumer to find your business, or to find in what places you operate. We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. I was asked what seemed like a pretty simple question for this video which is “why is SEO difficult?” and you know, on the surface it’s tempting to just be able to say “oh you know, it’s complex, there’s a lot to it” and so on, but the fact of the matter is there is usually a lot more to SEO or what generally people hold to be the goal of SEO: increased rankings, traffic, revenue, and so on then pretty much everyone realizes.

Content marketing serves more than one very useful purpose

Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order to make it easier for customers to find and use a business. But the deeper into the mechanics of SEO you get, the less clear best practices become. Select avaluable blog post that was published a year or more ago but is still highly relevant to your business, industry, products, or services. Did you know that there are hundreds of reporters out there looking for expert advice? If you’re good enough, you can be featured on big sites like Wall Street Journal and Forbes with a link pointing back to your blog. Putting yourindividuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems. A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic.

Focus on performance, user experience, and SERPs

These are completely identical content that is pasted across different pages or websites. Keyword stuffing is the act of literally ‘stuffing’ as many keywords (relevant or irrelevant) in to the keyword meta tag- This technique is usually used to gain a higher ranking in a search engine and may result in a search engines ranking’s being incorrect. Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: 'lorem ipsum' text). Hence  Search Engine Optimisation or SEO.

Invest in 301 redirects

Google needs to know what your content is about in order to place it in the right SERPs for the right search terms. In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content). Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. SEO projects require forethought and planning to obtain the best results, and SEO needs to be considered during, and incorporated into, all stages of a website development or redevelopment project. It might also be beneficial to disallow crawling of session ID URLs via the /robots.txt file as long as the CMS system does not produce session IDs for search bots (which could cause major crawlability issues).

Understanding web 2.0 in relation to your marketing strategy

The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic channels. Machines are writing stories and that is often something Google is not a fan of. Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have been made, compare the quality of your website and your content to everyone else in the same space. Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the high-quality backlinks from high PageRank authority websites.

What type of skills should you be on the lookout for when reviewing SEO specialists?

If this is the case, you need to collect and consolidate redundant information so that it will live on just one or a very small number pages that are relevant to that information. And guesswhat? You don’t have to remember or even know all of the factors that influence SEO. You need to learn about what is important and why it matters. Once you have that down, the rest of the details fall into place. Always Add Value. Add value in every blog post, blog comment, social media update and web page. Don’t worry about backlinks or keyword rank. People will read and share your valuable content, and the rest will take care of itself. How to fix Google penalties. It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. Keyword proximity refers to how close the keywords that make up your keyphrase are to each other.

Invest in 301 redirects

Gaz Hall, a Freelance SEO Consultant from SEO York, commented: "They (whoever they are) say you “need to improve your SEO.” …and they are right!" Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! For instance, most searchers don’t just simply search once, click on some websites, and be done with it. cost, color, texture, shape, fonts, etc). The O in SEO (optimization) is where the different layers come in. It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results.

Offsite SEO Strategies

To separate yourself from competitors, focus on the psychology behind the product. Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are designed by Google to “help users navigate your site”. Links are still incredibly important, even in this day and age. Anyone is looking for high-value links from relevant sites in their industry. all this would directly affect the site popularity or the time they spend in each page. SEO isn’t an exact science. Unfortunately, Google hasn’t given us a comprehensive list of ranking factors. Considering that Google has around 200 major ranking factors, and as many as 10,000 sub-signals, we can’t possibly know every single aspect of their algorithm.

Aligning your goals in relation to sitemaps

Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website. Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine. There are ways to do a bulk search on a list of URLs to check if any of the pages contain a link to yours, but if you're checking this on a daily basis, it's probably just as fast to do a quick manual check. Bad links can be created for many reasons - competitors can use them to try and move higher in the rankings, users might accidentally create them by talking about the store on an unsavory site, or Google's algorithms might change in a way that causes a formerly useful link to become a problem. In other words, for Google’s website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this post, it’s all about indexing backlinks, sometimes referred to inbound leads, incoming links or hyperlinks.